Our Founder

A dynamic young entrepreneur whose journey began amidst the bustling streets and rich culinary tapestry of Perak, Malaysia. Born and raised in Perak, a city renowned for its vibrant food culture and exquisite flavors, our founder's upbringing instilled in them a deep appreciation for the artistry of food and the warmth of hospitality.

Now, after more than a decade and a half in Singapore, fueled by a desire to explore new horizons and pursue their dreams, our founder brings together the best of both worlds – the rich heritage of Ipoh's culinary traditions and the innovation and diversity of Singapore's food landscape.

Join us as we celebrate the journey of our young entrepreneur-turned-visionary, whose passion for food and commitment to excellence continue to inspire us every day. Welcome to a culinary adventure that bridges the gap between tradition and innovation, brought to you by our F&B founder born in Perak and now flourishing in Singapore.

Question and Answer

Q1: What inspired the founder to start this F&B venture?

A: Our founder's journey into the F&B world was deeply rooted in their upbringing in Perak. Our founder grew up surrounded by the rich aroma of white coffee and a variety of flavorful cuisine since childhood. Therefore, our founder developed a profound appreciation for the rich flavors and traditions that define Malaysian cuisine.

The inspiration to start this F&B venture stemmed from a desire to share the authentic taste of hometown. They saw an opportunity to introduce this beloved beverage and cuisines to new markets and to create a culinary destination that celebrates the diverse flavors of Asian cuisine.

Driven by a passion for quality and innovation, our restaurant was born, serving Ipoh white coffee alongside a menu of delicious Asian delights, each dish crafted with care and attention to detail.

In essence, our founder's deep connection to Perak and their passion for sharing its culinary treasures with the world inspired the creation of our F&B venture, where every sip and every bite is a celebration of tradition, flavor, and community.

Q2: Can you share any memorable moments or milestones that have shaped the journey of your restaurant establishment?

A: One of the most memorable milestones in our restaurant's journey occurred during the challenging period of the Covid-19 pandemic in 2020. Despite the unprecedented obstacles, we persevered and successfully incorporated our restaurant during this tumultuous time. It was a testament to our resilience and determination to overcome adversity.

Throughout our entrepreneurial journey, we have encountered a myriad of experiences that have enriched our growth. From the daily challenges of managing customer relations, handling food preparation, and overseeing operations, to the joyous moments of witnessing our team's dedication and our customers' satisfaction, each experience has contributed to our development.

Furthermore, we are proud to announce that our dedication has led us to expand our presence. Currently, we proudly operate two thriving branches, and we are excited to announce plans for franchising opportunities. This expansion is not only a testament to our hard work and commitment but also a significant milestone in our journey.

Moving forward, we remain committed to our core values of maintaining food variety, flavor, and service excellence while continuously striving for innovation and improvement in our menu and all aspects of our operations. Our journey is a testament to the unwavering dedication and passion of everyone involved in our restaurant establishment, and we are excited to see what the future holds as we continue to evolve and grow.

Q3: What future plans or goals do you have for your restaurant establishment?

A: Our restaurant is currently focused on expanding through franchising opportunities. We believe that franchising is an excellent avenue for growth, allowing us to introduce our unique culinary experience to new markets while maintaining the quality and authenticity that defines our brand.

Our goal is to establish a network of successful franchises across various locations, providing patrons with access to our exceptional food and service wherever they may be.

In addition to franchising, we are continuously exploring opportunities for innovation and expansion within our existing locations. Whether it's introducing new menu offerings, enhancing customer experiences, or implementing sustainable practices, we are dedicated to evolving and growing to meet the changing needs of our patrons.

Overall, our future plans revolve around strategic expansion through franchising while also focusing on continual improvement and innovation within our restaurant operations. We are excited about the possibilities that lie ahead and are committed to realizing our vision for QILIXIANG continued success and growth.